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The Best Book for Understanding Happiness

Stumbling on Happiness Daniel Gilbert Rating 10/10 Best Line #1: Wealth doesn’t matter; utility does. We don’t care about money or promotions or beach vacations per se; we care about the goodness or pleasure that these forms of wealth may (or may not) induce. Wise choices are those that maximize our pleasure, not our dollars, […]

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A Bad Outcome Doesn’t Mean A Bad Decision

Every now and then, the business world offers moments of startling clarity. In these moments, where a founder “bets the company” or a rival makes a winning strategic move, you can understand the impact of decisions. Some decisions, like the design choices around the iPod, are clearly wonderful. Other choices, like the rollout for New […]

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