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Tag / Persuasion

The Best Book for Understanding Persuasion

Influence By Robert Cialdini Rating: 10/10 Best Line #1: We all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided. Best Line #2: Very often in making a decision about someone or something, we don’t use all the relevant available information; […]

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How Scarcity Persuades

When was the last time you were persuaded? Most of us can’t remember. It’s hard enough to remember our last decision, let alone the factors that influenced it. And even when we try to dissect every single component, we invariably miss something. Take the workplace as an example. Imagine a business facing some serious decision. […]

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