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Tag / Marketing

When Articles Become Pop-Up Ads

Advertising is to the culture as water is to a fish; it’s so prevalent, we hardly even notice. Case in point: television. For decades, I thought television shows were for entertainment. It was one of the great mediums where people could share stories, compose visual art, and move the culture. There is truth in that, […]

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Tension Compels The Sell

Here’s a word you don’t usually hear: medicalization. What does it mean? It is defined as the act of medicalizing something. But what is medicalizing? Well, it’s the act of medicalization. That should clear things up. Circuitous jokes aside, I came across this term in the global health journal BMJ while researching modern practices of […]

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True Differentiation

Jack Welch offered lots of great advice as the celebrated CEO of GE but one particular bit stands out: If you don’t have a competitive advantage, don’t compete. In other words, don’t step onto a level playing-field. At least when it comes to business. But I think this is true for many things. Government programs, […]

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The Four Words of Marketing

For all his “Tony Stark” persona, Elon Musk struck me as a completely sympathetic, perfectly normal person when he said the following: My goal is to try to do useful things … You know, with Tesla, I want to try to make things people love. Like, how many things you think you could buy that […]

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The Power of Entrepreneurial Empathy

The act of creating a new business venture is akin to the act of writing a novel. It feels very personal; your heart and soul are wrapped into the work. It’s all about achieving a vision. Fulfilling a certain need. Only, it’s not your need that matters. It’s theirs. The customers. The audience. The readers. […]

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A Better Way To Ask

The opening pages of the Chris Voss’s book Never Split The Difference lays out a hard-yet-beautiful truth: In this world, you get what you ask for; you just have to ask correctly. So claim your prerogative to ask for what you think is right. I’ve seen this proven firsthand for many people. I’ve also seen […]

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The Best Book To Know What To Say

Words That Work By Dr. Frank Luntz Rating: 10/10 Best Line #1: It’s not what you say, it’s what people hear. Best Line #2: For most people, language is functional rather than being an end in itself. For me, it’s the people that are the end; language is just a tool to reach them, a […]

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Being Right About The Problem Doesn’t Solve It

A great solution poorly delivered is a poor solution greatly wasted. There aren’t many manuals on how to communicate effectively. But there are many manuals that explain how to do other things. Program a computer, repair a car, design something, draw, cook, etc. This imbalance creates a bit of a problem. Some of the best […]

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We Are Being Manipulated

Everybody is trying to get you to act a certain way. Every person. Every thing. All the time. It happens in conversation when someone attempts to persuade you. Someone is always trying to persuade you. Even your friends. It happens with advertising. Ads fill every billboard, magazine, or social media feed. By some accounts, we […]

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Choice Architecture at the Grocery Store

There is no such thing as a neutral design. — Cass Sunstein and Richard Thaler Last week’s book, Thinking Fast and Slow, is a critical foundation for understanding how we think. Biases, heuristics, Systems 1 and 2 … these are vital concepts and frameworks. It was a lot of work, and a lot of fun, to […]

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