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Tag / Entreprenuership

When Articles Become Pop-Up Ads

Advertising is to the culture as water is to a fish; it’s so prevalent, we hardly even notice. Case in point: television. For decades, I thought television shows were for entertainment. It was one of the great mediums where people could share stories, compose visual art, and move the culture. There is truth in that, […]

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Tension Compels The Sell

Here’s a word you don’t usually hear: medicalization. What does it mean? It is defined as the act of medicalizing something. But what is medicalizing? Well, it’s the act of medicalization. That should clear things up. Circuitous jokes aside, I came across this term in the global health journal BMJ while researching modern practices of […]

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True Differentiation

Jack Welch offered lots of great advice as the celebrated CEO of GE but one particular bit stands out: If you don’t have a competitive advantage, don’t compete. In other words, don’t step onto a level playing-field. At least when it comes to business. But I think this is true for many things. Government programs, […]

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The Four Words of Marketing

For all his “Tony Stark” persona, Elon Musk struck me as a completely sympathetic, perfectly normal person when he said the following: My goal is to try to do useful things … You know, with Tesla, I want to try to make things people love. Like, how many things you think you could buy that […]

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The Best Book For Starting A Data-Driven Practice

Lean Analytics Rating: 9/10 Best Line #1: Analytics is a necessary counterweight to lying, the yin to the yang of hyperbole. Best Line #2: Relying on wisdom and experience, rather than rigid analysis, helps us get through our day. You don’t run A/B testing before deciding what pants to put on. Many years ago, I […]

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Good Measurement and Bad Mimicry

Theodore Roosevelt captured of fundamental truth in the human condition when he shared the following: Comparison is the thief of joy. But comparison isn’t the problem, of course. Envy is. The act of comparison is just an information-gathering exercise. Our response to that information is where the joy-stealing really happens. This effect is heightened when […]

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The Power of Entrepreneurial Empathy

The act of creating a new business venture is akin to the act of writing a novel. It feels very personal; your heart and soul are wrapped into the work. It’s all about achieving a vision. Fulfilling a certain need. Only, it’s not your need that matters. It’s theirs. The customers. The audience. The readers. […]

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The Best Book for Competitive Strategy

The 33 Strategies of War Robert Greene Rating: 10/10 Best Line #1: Velocity creates a sense of vitality. Best Line #2: The essence of strategy is not to carry out a brilliant plan that proceeds in steps; it is to put yourself in situations where you have more options than the enemy does. I made […]

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How To Burn The Boats Properly

In 1992, Bruce Springsteen delivered an song called “Local Hero” that has one of the best lines he ever wrote. It goes like this: These days I’m feeling alright, ‘cept I can’t tell my courage from my desperation. This is true for most of us, isn’t it? Our moments of genuine courage are also moments […]

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The Best Way To Play With Risk: Be Extreme

There are safe, high-probability ventures. There are risky, low-probability ventures. Which should you explore? That’s a silly question. Financial investors scoff at such an idea. They resist the notion that you explore one or the other. They say you explore both. A classic portfolio strategy is to blend high-risk/high-yield and low-risk/low-yield investments to create a […]

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